Saltmarsh Receives National Recognition for Integrated Branding Program

5/21/2026 - By Jayme Terrell

Saltmarsh, a leading full-service accounting and advisory firm in the Southeast, is proud to announce it has been recognized in the 2026 Marketing Achievement Awards presented by the Association for Accounting Marketing (AAM). Saltmarsh received top honors in the category of Integrated Branding Programs for firms with annual revenue up to $40 million.

The national award recognizes the firm’s comprehensive rebrand initiative launched in 2025, an effort designed to align Saltmarsh’s external identity with the culture, values, and collaborative spirit that have defined the firm for more than 80 years.

Built from the inside out through extensive collaboration across the organization, the rebrand modernized and unified the Saltmarsh brand experience across every client and employee touchpoint while honoring the firm’s longstanding legacy of service and relationship-driven growth. The project included the conversion of more than 100+ brand assets spanning websites, signage, digital platforms, office materials, event displays, merchandise, recruiting tools, and client communications.

“This recognition is incredibly meaningful because the brand was shaped by the people who live it every day,” said Lee Bell, CEO of Saltmarsh. “This evolution was never about creating a new look for the sake of change. It was about creating a clearer reflection of who we are, what we value, and where we’re headed as a firm.”

The rebrand was led internally by Saltmarsh’s marketing and communications team in partnership with firm leadership and employees across departments and office locations. The initiative also introduced a complementary visual identity for Saltmarsh Financial Advisors, reinforcing the collaborative relationship between the firm’s advisory entities and creating a more seamless client experience.

Since launching publicly in June 2025, the integrated campaign has generated significant engagement and visibility, including national industry recognition, increased digital engagement, and measurable business impact through rebrand-influenced opportunities and expanded market awareness.

“We approached this process with deep respect for our history and equal excitement for the future,” said Jayme Terrell, Director of Growth & Communications. “What makes this achievement special is that the brand truly reflects the people, relationships, and purpose behind Saltmarsh. It’s a shared accomplishment for our entire team.”

Presented annually, the AAM Marketing Achievement Awards recognize outstanding marketing programs and initiatives across the accounting profession, highlighting firms that demonstrate innovation, strategic impact, and excellence in execution.

To learn more about Saltmarsh’s brand evolution, visit Saltmarsh Brand Evolution.

About Saltmarsh

Saltmarsh, Cleaveland & Gund is a full-service advisory, accounting, and consulting firm serving clients across the Southeast and beyond. Founded in 1944, the firm provides tax, audit, advisory, wealth management, technology, and consulting services to businesses, organizations, and individuals across a variety of industries. Saltmarsh is guided by its founding principle of “Achieving Success by Contributing to the Success of Others” and remains committed to delivering thoughtful, relationship-driven service grounded in integrity, expertise, and collaboration.

Related Posts

Since 1944 Achieving Success by Contributing to the Success of Others